Affiliate marketing in the iGaming industry remains one of the most profitable channels — but choosing the right partner program can make or break your success. 1xBet Partners (also known as 1xPartners) is one of the most well-established and dynamic affiliate programs in the gambling niche. In this review, we’ll go through its key features, the benefits it offers to affiliates, and the realistic earning potential you can expect.
Key Features of 1xBet Partners
1. Flexible Commission Models
1xBet Partners offers a variety of commission structures, enabling affiliates to pick the model that aligns best with their traffic and goals:
- Revenue Share (RevShare): Affiliates earn a portion of the net revenue generated by their referred users. This is ideal for building a long-term passive income stream.
- CPA (Cost Per Acquisition): A one-time fixed payment per first-time depositor (FTD). This model is great for affiliates who drive quality traffic and want immediate returns.
- Hybrid Deals: Combines both CPA and RevShare, giving affiliates a mix of short-term and recurring earnings. Such hybrid deals often depend on performance and negotiation with a dedicated affiliate manager.
2. Global Brand Reach
1xBet is recognized globally, operating in multiple countries and supporting a wide range of languages and currencies. This international footprint enables affiliates to promote to diverse markets and scale campaigns across regions. Whether your audience is in Europe, Asia, Latin America, or Africa, 1xBet has reach.
3. Comprehensive Promotional Toolkit
Affiliates get access to rich marketing resources to optimize their campaigns:
- Static and animated banners in various sizes
- Landing pages optimized for sportsbook or casino traffic
- Widgets (odds, live scores, promotional tools)
- Custom creatives, tailored to specific campaigns or geos
- Deep tracking links that send users directly to the right part of the 1xBet site
These materials make it easier to match your promotional style to your audience.
4. Advanced Analytics & Real-Time Tracking
One of the strengths of 1xBet Partners is its robust affiliate dashboard, which provides data on:
- Clicks, registrations, depositing users
- First Time Depositors (FTDs)
- Active players, bets placed, revenue generated
- Performance by geography, device, and traffic source
- Commission breakdown by model (RevShare, CPA, hybrid)
Real-time (or near real-time) reporting helps affiliates make data-driven decisions and refine their campaigns for maximum profit.
5. Multiple Payment Options & Frequency
1xBet Partners supports a variety of payment methods, offering flexibility to affiliates around the world:
- Bank wire transfers
- E-wallets (e.g., Skrill, Neteller)
- Cryptocurrencies (depending on availability)
- Possibly mobile or local payment systems (depending on region)
Payouts are frequent (weekly or bi-weekly in many cases), and the minimum withdrawal threshold is relatively low, making it easier for affiliates to access their earnings.
6. Dedicated Affiliate Support
Affiliates have access to a personal affiliate manager who can:
- Help negotiate better CPA or hybrid deals
- Provide marketing insights for different geos
- Assist with creative requests
- Optimize campaigns for higher conversion
- Troubleshoot technical or tracking issues
This level of support is particularly valuable for newer affiliates or high-volume partners looking to scale.
7. Sub-Affiliate / Referral Program
1xBet Partners often includes a sub‑affiliate or referral feature. If you refer other affiliate marketers to the program, you may earn a portion of their commissions. This feature enables additional passive income beyond player referrals.
Benefits for Affiliates
✅ Strong Brand Credibility
1xBet is a globally known iGaming operator — a brand that many users trust. Promoting such a reputable brand improves conversion rates and boosts trust in your marketing efforts.
✅ Scalable Revenue Options
Whether you prefer recurring income (RevShare), upfront payouts (CPA), or a combination (Hybrid), 1xBet Partners gives you the flexibility to scale as your traffic grows.
✅ Long-Term Value through Player Retention
Because 1xBet offers a wide product catalogue (sportsbook, live betting, casino, esports), referred users are more likely to stay active — which benefits RevShare affiliates the most.
✅ Global Expansion
If you generate international traffic, 1xBet’s presence in multiple regions allows you to monetize diverse audiences without needing a different program for each market.
✅ Professional Marketing Materials
High-quality creatives and landing pages help boost your campaign’s appeal and conversion rate. Custom creatives from your affiliate manager make your promotions more unique and targeted.
✅ Optimization-Driven Growth
The advanced dashboard allows for continuous optimization, helping you focus on your best-performing sources and cut underperforming ones.
✅ Reliable and Flexible Payments
Multiple payout methods, frequent payment cycles, and a low payout threshold help maintain a smooth cash flow, especially for affiliates reinvesting their earnings.
✅ Ongoing Support
Having a dedicated manager means you’re never alone. From negotiating better deals to helping with campaign strategy, support can drive revenue growth more quickly than going it alone.
✅ Extra Passive Income with Referrals
The sub‑affiliate feature means you can build a team or encourage other affiliates to join, earning from their performance.
Earning Potential
While earnings can vary widely based on traffic volume, conversion quality, geography, model chosen, and your negotiation skills, here’s an illustrative breakdown:
- RevShare: Affiliates may earn between 20%–45% of net revenue in many geos, especially if they maintain consistent traffic and high-quality players. High-performing affiliates with volume can negotiate even higher percentages.
- CPA: Depending on the market and traffic quality, CPA payouts for first-time depositors (FTDs) can range from $25 to $100+ (or equivalent in local currency), especially for optimized, converting sources.
- Hybrid: A typical hybrid deal might combine a mid-range CPA (for example, $30–$60) with a lower RevShare (20–30%), balancing short-term cash flow and long-term residual earnings.
- Sub-affiliate: Referral or sub-affiliate earnings might be 5–10% of whatever your referred affiliates generate (varies based on the specific terms of the program).
These figures are illustrative — actual numbers depend on negotiation, traffic quality, and region.
Risks and Considerations
While 1xBet Partners is strong overall, there are a few potential downsides to keep in mind:
- Negative Carryover Risk: In some programs, losses from referred players may be carried forward, reducing your future earnings. Confirm whether 1xBet uses this policy.
- Cookie Duration: The tracking cookie length (how long a click remains credited to you) may vary; a short cookie window can reduce the number of credited conversions.
- Minimum Activity Requirements: There may be activity or volume thresholds (e.g., minimum FTDs per month) to maintain certain commission tiers.
- Regulatory Restrictions: Depending on the country, iGaming advertising and affiliate activities might be heavily regulated — make sure you understand local laws.
- Deal Negotiability: To access the best CPA or hybrid deals, you might need a proven track record or significant traffic volume — new affiliates may start with more modest terms.
Final Verdict
1xBet Partners (1xPartners) is a highly competitive and well-rounded affiliate program in the iGaming space. Its combination of a globally recognized brand, flexible commission structures, robust marketing tools, real-time analytics, and dedicated affiliate support make it a top choice for both new and experienced affiliates.
- If you’re looking for long-term passive income, the RevShare model is very attractive.
- If you need fast payouts and drive high-converting traffic, CPA or Hybrid deals may be your best bet.
- If you want to scale globally, 1xBet’s wide geographical presence and multilingual materials make that much easier.
While some risks like negative carryover or deal negotiation must be managed, the overall earning potential is robust — assuming you commit to building high-quality traffic and optimizing your campaigns.
For affiliates serious about maximizing their iGaming revenue, 1xBet Partners should definitely be on their radar.
