Betting (sports betting and gambling) affiliate programs remain one of the most lucrative niches in affiliate marketing, with global online sports betting revenue projected to grow significantly. Affiliates typically earn through revenue share (RevShare: percentage of player losses, often 25-50% lifetime), CPA (fixed payout per depositing player, $50-300+), or hybrid models. Many programs provide marketing tools, dedicated managers, and reliable tracking.
Here’s a curated betting affiliate programs list of some of the most frequently recommended and high-performing options based on recent industry sources (updated for 2025):
- Bet365 Partners One of the largest and most established programs. Offers ~30% RevShare on net revenue. Strong brand recognition, global reach, and excellent conversion rates for sports betting.
- PIN-UP Partners Direct advertiser with strong focus on sportsbook and casino. Competitive RevShare (up to 50%), CPA, and hybrid deals. Popular in Europe, LATAM, and CIS regions; praised for reliable payouts and high conversions.
- Betsson Group Affiliates Covers multiple brands (Betsson, Betsafe, NordicBet, etc.). Up to 45% RevShare, with expansion in Latin America and Europe. Experienced program with good player retention.
- Parimatch Affiliates Global brand with esports and betting focus. RevShare up to 40-50%, CPA options. Strong in emerging markets; offers exclusive deals for high-quality traffic.
- DraftKings Affiliates Major US-focused sportsbook. CPA starting at $75+, RevShare options. High commissions in regulated markets like the US.
- William Hill Affiliates Legendary brand with up to 35% RevShare and hybrid deals. Excellent creatives and analytics; ideal for regulated markets.
- 22Bet Partners Wide sports markets and casino integration. Flexible commissions (RevShare up to 50%). Global coverage with good promotional materials.
- FanDuel Affiliates Popular in US fantasy sports and betting. Dual models (CPA + RevShare). Strong brand for North American traffic.
- 1xBet Partners Up to 40% lifetime RevShare. Broad geo coverage and high player values.
- Betway Partners Up to 40% RevShare or flat CPA. Modern platform with strong support.
Other notable mentions: LeoVegas Affiliates, 888 Affiliates, MostBet Partners, and networks like LGaming or 3SNET for multiple offers.
Tips for Choosing a Program
- Commission Model: RevShare for long-term earnings; CPA for quick payouts.
- Geo Restrictions: Check allowed regions (e.g., US programs like DraftKings vs. global like Bet365).
- Payouts: Look for low thresholds, weekly/monthly payments, and no negative carryover.
- Support: Dedicated managers and quality creatives boost performance.
- Always verify current terms directly, as rates can vary by traffic quality and volume.
For more details or to explore options, check specialized directories or join affiliate forums. If you’re starting, focus on reputable direct programs to avoid issues with player hiding or delayed payments.
